Google.
It doesn’t need an introduction but here’s one anyway. The internet’s largest search engine and advertising platform, Google has over 60,000 Google searches happening every single second.
Whether it’s, “Hairdressers near me” or, “How to roast a chicken?”, people are searching Google for solutions and answers. And if someone is actively searching for something, it’s a perfect place to advertise.
Let’s say you’re the owner of a barbershop in Glasgow. Someone desperate for a haircut searches “barbers in Glasgow”. Your name is right up the top of the search with an attention-grabbing ad – you’ve just (potentially) got yourself a customer.
Simple in theory. More complicated in practice – which is why you’re probably looking for the best Google Ads agency to partner with.
We’ve created a list of the best Google Ads agencies in Scotland so you don’t miss out on the amazing opportunity Google can give your business.
What makes a great Google Ad agency?
From poor management to no reporting, to terrible results, we’ve heard it all! That’s why we’re on a mission to stop those types of stories from happening.
It’s essential that you know what makes a great agency. We’ve provided things to look out for and questions to ask when choosing the right PPC agency for you.
PPC (Pay-per-click) is the umbrella term which Google Ads falls under. We actually created another list of the Best PPC Agencies in Scotland, if you’re looking for an agency that does more than just Google ads.
Do they have relevant experience?
First things first, do some digging.
Research the agency. What experience do they have? Do they specialise in Google Ads? Have they worked in your industry before?
Take a read through their case studies on their site. This should give you a good indication of the work and experience they’ve done. If you can’t find anything, ask them to show you some previous results and how they approach campaigns.
Google Ads Knowledge
Leading on from experience, the agency should have a deep understanding of Google Ads.
They need to understand the platform and know the best practices to get the results you want. Google advertising incorporates Google Search, Google Display and YouTube advertising, so find out what areas they have the most experience in.
Data Tracking and Reporting
Data is arguably the most important part of advertising.
The agency you choose should know how to read and analyse your data so they can adjust your campaigns.
Be aware of bad agencies that will use data to confuse you or hold your data hostage if you decide to end the partnership. Make sure they are showing you your data in a form that’s easy to read and understand. Also, make sure you own the ad account you’re running ads from.
Clear Communication
Like with any other agency, it’s vital you know whether or not the money you’re investing is resulting in a positive return on investment. Your agency should be able to clearly communicate this to you.
Your Google Ads agency should feel like an extension of your marketing team. They should communicate regularly about what they’re doing, what’s working and what isn’t.
If you wonder what makes the best google advertising agencies, set your goals and be clear with an agency on what you expect from them. Make sure they are transparent with you.
Now that you know what to look for, let’s dive right into our list!
Top 8 Google Ad Agencies in Scotland
Yatter
That’s right, we’re putting ourselves first and we have every reason to!
At Yatter, we guarantee to bring you expertly crafted Google ad campaigns across Search, Display and YouTube. All of our Google ad services include expert copywriting and since we’ve written thousands of ads, we know what it takes to get someone to click and buy.
Creativity is one of the most important aspects of any Display and YouTube campaign. Our account managers will guide you regarding what types of videos, images and ads work best. Our in-house creative team can create any graphics or videos required.
Successful campaigns require continuous Google ads management and optimisation, that’s why we check clients’ accounts every day to keep things moving smoothly.
Customer service is the backbone of Yatter, that’s why we provide all our clients with continuous and transparent communication, reporting daily, weekly, monthly and quarterly. All our clients receive a dedicated account manager who is there to support you and regularly report on performance and actions.
Take a look at our case studies to see for yourself!
Loud Mouth Media
Loud Mouth Media are a Google Ads and social media advertising agency with offices in Glasgow as well as Belfast and London.
They create cost-effective search campaigns and specialise in keywords. They are Google Premier Partners as well as Facebook and Bing partners.
The Lane Agency
The Lane Agency offer SEO and paid social media strategy, as well as website design.
They have worked with Fairfax & Favor and Nairns. They also have their own podcast.
Shake Digital
Shake Digital are an online lead generation agency specialising in Google Ads, PPC and SEO.
They offer online reputation management and focus heavily on data-driven analytics. They are a Google Partner.
Attacat
Founded in 2003, Attacat helps improve your digital marketing skills and brings technology that puts you in the driving seat.
They are a Google Partner and have worked with Nordic Outdoors and Robertson Homes.
Digital Six
Digital Six are eCommerce specialists. They take a holistic view of your business and campaigns and help refine your strategy.
Digital Six was established in 1999, making it one of the UK’s longest-running eCommerce specialists. They have worked with Edinburgh Gin and Soap Co.
Elastic Creative
Elastic Creative has a team of SEO and social media specialists to help put your brand online. They also do workshops on branding.
They have previously worked with Scottish Whisky Experience and National Museums of Scotland.
Click Boost
Click Boost is a paid media agency focusing on increasing leads and sales. They provide services in Google, Facebook and Bing ads.
Although based in Glasgow, they work with clients across 11 countries. Some of these clients include NHS Scotland and Aston Martin.
Wrapping up…
With Google Ads being such a big opportunity, it’s a no-brainer for you to start advertising there (if you haven’t already). Like any advertising channel, it can be a great way to generate more leads and sales. At the same time, it can be an easy way to lose money if you choose the wrong agency partner.
If you’d like to get started with our expert team here at Yatter, book a free advertising audit here.
