Are you looking for a PPC agency in Edinburgh to work with?
Choosing a PPC agency can be daunting. When trying to find the right agency for you, chances are you’ll be bombarded with information and false promises. It’s hard to tell who is great, and who is just saying they’re great.
Luckily for you, we’ve created a list of the Top 10 PPC agencies based in Edinburgh! (Powered by George Street’s finest coffee!)
As an Edinburgh-based PPC agency, you might be wondering why we are sharing this with you instead of plugging some self-promotion. Well, we’re not ones to shy away from the competition. We feel it’s important for you to understand the market whilst choosing your PPC agency.
What Makes a Good PPC Agency?
The Right PPC Channel For You
There are a lot of “agencies” out there with “lots of experience”. But some of these “agencies” are really just people who have taken a course (of course, priced at £997) and are now ‘experts’.
You need an agency that has relevant experience. Do some research and see whether they’ve worked with businesses in your industry before. If they have, they will have industry-specific data that they can use to hypothesise how well your campaign will perform and they’ll already know how to speak to your audience.
Do some research and find some examples of campaigns that have been used for clients like yourself and see how they performed – don’t be afraid to ask for these. By having expertise in your industry, they should have a pretty clear idea of how your business will get results.
Case studies are a great way to see if an agency is right for you. They will include the goals of the client, the agencies’ process and the results they achieved. Take notes on whether they have proven results and their documented process.
You’ll have an insight into their strategy and see if it suits you and your business, and of course, you can see how well they’ve done at reaching their targets.
Data and Analytics
Data is arguably the most important part of PPC advertising. Ads cost money and as soon as you start spending money on any channel, you gather data. That data will help you to improve your campaign by pinpointing what might not be working as well as what is.
The best PPC agencies know how to read and analyse data in order to adjust campaigns that drive the best results. They also know how to turn that data into something that you can easily read and understand (bad agencies will often use the data to confuse clients – so they don’t notice their poor results!).
It’s important that you own the data. When working with an agency, make sure that you own the ad account they’re running ads from. This stops them from holding your data hostage if you ever decide to end the partnership.
A good PPC agency will give you all the information, access and analysis you need. Set your goals and be clear with your PPC agency on what you expect from them.
A good agency should report frequently with you and keep it transparent. Your PPC agency should be happy to share results with you – it’s your campaign and business after all!
It’s important when hiring a PPC agency that you know whether or not the money you’re investing is resulting in a positive return on investment. Your agency should be able to clearly communicate this to you.
They should also keep you in the loop about what they’re doing, what’s working and what’s not.
Set your goals and be clear with your PPC agency on what you expect from them. Make sure they are communicating frequently and being transparent with you.
Some key questions to ask a PPC agency are:
- How do you communicate data and results?
- How often will you report back to me?
- Will I have full access to my campaign results?
- How do you communicate campaign results?
If an agency holds information and reports from you, that’s a big red flag! You want clear, useful reports to help improve, not someone who’s keeping you in the dark.
To help you, even more, we’ve created a whole list of things to look out for when hiring a PPC agency!
With all of this in mind, let’s jump into our list of the Best PPC Agencies in Edinburgh.
Best PPC Agencies In Edinburgh
Yatter is a results-first PPC agency, specialising in generating leads and sales online. Our approach as a PPC agency is led by creatives insights and data-led decisions to ensure maximum results for our clients. We’re only interested in tangible business results.
All PPC services include copywriting, design and creative support, a dedicated account manager and campaign management and optimisation. Essentially, everything required to get results online.
We are a leading PPC Agency trusted by businesses across the UK (and the world) including Slaters Menswear, The NHS, Chelsea FC, and Fraser Hart.
If that sounds good to you, you can book a free consultation here.
Clean Digital run highly targeted paid marketing campaigns across Google, Facebook and more. They’ve worked with Macdonald Hotels and Dobbies.
Since 2012, Clean Digital have provided bespoke PPC management and consultancy. They pride themselves on upskilling and supporting in-house teams on PPC.
Digital Six are eCommerce specialists. They take a holistic view of your business and campaigns and help refine your strategy.
Digital Six was established in 1999, making it one of the UK’s longest-running eCommerce specialists. They have worked with Edinburgh Gin and Soap Co.
McCashin Media provide bespoke SEO services, Facebook and Google advertising.
Founded in 2018, McCashin Media pride themselves on being PPC experts.
Founded in 2003, Attacat Ltd helps improve your digital marketing skills and brings technology that puts you in the driving seat.
They state that they want to ‘demystify’ marketing and want to stop ‘bamboozling’ people. They are a Google Partner and have worked with Nordic Outdoors and Robertson Homes.
Shake Digital are an online lead generation agency specialising in PPC and SEO.
They offer online reputation management and focus heavily on data-driven analytics. They are a Google Partner.
Since 2020, Ambition Digital has provided commercial-grade digital marketing solutions to businesses. They take a research and analytics approach and are results driven.
Ambition Digital is targeted toward businesses in competitive industries.
Breaking Media specialises in paid social media, including Facebook and Instagram.
They focus on testing the latest methods and trends on different platforms for eCommerce clients.
The Lane Agency offer SEO and paid social media strategy, as well as website design.
The Lane Agency have worked with Fairfax and Favor and Nairns. They also have their own podcast.
Elastic Creative has a team of SEO and social media specialists to help put your brand online. They also do workshops on branding.
They have previously worked with Scottish Whisky Experience and National Museums of Scotland.
That’s a Wrap
Finding the right PPC agency in Edinburgh can be difficult.
The main thing to take away from this blog is, don’t be afraid to ask questions! Remember, you are paying an agency to get you the best results for your business. Do some research, contact different agencies and keep this blog to hand!
At Yatter, our number one priority is you. We are completely transparent with your data and won’t hold it hostage from you. Through our bespoke PPC strategy, we promise to get you the results you want! And if we don’t think we can get you results, we’ll let you know!
All PPC services include copywriting, design and creative support, a dedicated account manager and campaign management and optimisation- essentially, everything required to get results online. Click here to book a complimentary consultation.