Ahh, TikTok.
The funny dancey app that had us all in a chokehold throughout the pandemic.
Some see it as a utopia for Gen-Z to share stupid memes and dance to Louis Theroux rap remixes, but for businesses like you, TikTok advertising provides one of your biggest business opportunities.
And I don’t say that lightly.
TikTok’s usage has grown by 45% since 2020 and it’s not going to slow down any time soon. If you’re looking to take advantage of TikTok ads and you’re looking for the best TikTok advertising agency to partner with, you’re in the right place.
In this article, I share what a good TikTok ad agency looks like and a list of the top 10 TikTok advertising agencies in the UK.
What makes a great TikTok advertising agency?
In order to make sure you get the best results possible, it’s important to understand what makes a good TikTok advertising agency. Here are a few things to look out for:
Understanding of TikTok
You need an agency that is constantly up to date with the latest trends and tech. TikTok’s viral sounds and videos change every day. You need an agency that’s on top of that and has a wealth of knowledge of the platform, otherwise, you might end up looking like the boring one at a party.
This goes for all agencies, whether that’s influencer agencies or PPC – they’ve got to have a deep understanding of their platform! Take a read at our list of Top 13 PPC Agencies UK 2022 and take a read at what other factors you should check out before committing to an agency.
Proof of Results
Take a look at their case studies and examples. This way you can see the results they’ve achieved and get an insight into their strategy! Do they have proven results? Do they have a documented process they’ll use to get you results?
Clear communication
No matter what agency you work with, it’s important for them to be consistent and transparent when it comes to communication and reporting your results. Ask the agency how they plan on communicating with you.
Industry knowledge
Who have they worked with? See if their clients match your aesthetic and brand. This will help you decide whether or not they’re right for you.
We wrote an article on questions you should ask an ad agency before working with them. Check that out for more things to look for!
With all this in mind, let’s take a look at the best TikTok advertising agencies in the UK!
Best TikTok Advertising Agencies In 2022 (UK Agencies)
#1 Yatter
Hey, that’s us!
At Yatter, we have a team of TikTok advertising experts who have experience crafting high-converting TikTok ad campaigns. We handle everything from the set-up and management to the creation of videos – so you can sit back and enjoy the results!
We have our clients send us their products and we create all the videos they need – from unboxing, to user-generated style to beautiful product shots.
Your personal account manager will guide you on content that will work best to make the perfect TikTok strategy. We check client accounts every day to optimise your campaign.
Customer experience is everything to us, so we take a continuous and proactive approach to client communication by reporting to you daily, weekly and monthly.
#2 Fanbytes
Fanbytes are an award-winning TikTok and Influencer agency based in London. They specialise in influencer campaigns and provide creators with best practice help on TikTok marketing. They pride themselves on having Gen-Z expertise and having a good knowledge of what works.
#3 The Influencer Marketing Factory
The Influencer Marketing Factory are a worldwide influencer marketing agency with offices in London. They specialise in influencer contracting, briefing and marketing campaigns and have run TikTok campaigns since late 2018. They focus on ROI analysis and in-depth reporting on KPIs and campaign goal analysis.
#4 Socially Powerful
Socially Powerful is a worldwide agency with offices in London. They provide influencer services and branded content creation on TikTok and across all platforms. They also consistently monitor audience data and influencer performance.
#5 Audiencly
Founded in 2018, Audiencly create influencer campaigns for TikTok as well as all other platforms like Instagram, YouTube and Facebook. They also represent and manage talent, with a collection of 5,000 influencers they work with.
They pride themselves on their full brand awareness by focusing on ROI optimisation and data-driven insights.
#6 Engagehub
Engagehub are based in London, with offices in Manchester and Dublin. They are a product-led, influencer and creative agency that create product-focused campaigns. They even have a podcast dedicated to TikTok marketing called The Tok Show.
#7 Mighty Social
Founded in 2008, Mighty Social are a socially-led performance agency in London. They work to maximise ROI and have their own in-house studio for clients to make create content on TikTok and other channels.
#8 Alioze
Although technically a French agency, Alioze’s TikTok team are based in the UK. Their consultants are TikTok UK partners and they focus on video production, monitoring competitive activity and recruiting influencers.
#9 Sugarfree
Sugarfree was founded in 2018, and was instrumental in the launching and increase in marketing for TikTok across Europe and in the US. They specialise in campaign planning and content creation as well as providing detailed reporting and analysis for clients.
#10 Viral Nation
Viral Nation specialises in influencer and performance marketing on TikTok as well as other channels. They also work on several different platforms including gaming, mobile apps and eCommerce.
Wrapping up…
With TikTok constantly increasing in popularity, it’s important for you to start looking at how you can take advantage. I urge you to think about how you can get on early and take advantage of it now.
Like all channels, the more businesses that flock to the channel, the more expensive it will become.
I hope this article has been helping in finding the best TikTok advertising agencies in the UK.
If you’d like to get started with our expert team here at Yatter, get in touch today.
