How We Helped ABLE Wellness Generate Over 1,613 Qualified Leads Over 3 Years
Cost per lead $24
Spent $38,717 over 3 years
622,397 video views targeted
About The Client
A.B.L.E Wellness isn’t just your standard chiropractic clinic. Based in Apple Valley, Minnesota, their care plans take chiropractic care to the next level. They combine manual therapies with groundbreaking technologies, such as High Intensity Laser Therapy, to offer a progressive care plans that cannot be found elsewhere.
A.B.L.E came to us because they knew they offered incredible services, but they weren’t getting enough people through the door. They wanted to help more people. They relied on word of mouth, referrals and other non-scaleable ways of generating leads. When they did get leads knocking on the door, they often found they weren’t qualified.
Aberdeen FC had no experience of paid activity on Facebook and wanted to test whether it could play a part in increasing season ticket sales for the 2017/2018 football league season. In previous years they had relied on traditional advertising efforts such as billboards and newspapers.
Client Name, CEO Aberdeen FC
There were two main problems we knew we needed to solve:
Create a consistent stream of leads
Ensure any leads enquiring were pre-qualified
With this in mind we created a “pain quiz” funnel, where people could fill out their details to find out whether they were a potential candidate for A.B.L.E’s care. We made sure the quiz was the perfect length to ensure enough people actually filled it out, whilst also giving the A.B.L.E team enough information to determine fit.
We then executed Facebook advertising campaigns designed to both dominate the local area (by distributing high-quality video content) and generate high-quality leads through the pain quiz funnel.
The results have been incredible and long-lasting. We are still driving qualified leads to A.B.L.E 3 years on.
We’ve been able to generate over 1,600 leads, all who have filled out the pain quiz. This has led to 100’s of new patients signing up to A.B.L.E’s care plans. And that’s only the benefit trackable by our campaigns.
A.B.L.E’s videos have been viewed over 600,000 times now, making A.B.L.E a household name across Apple Valley.
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