Business Financing (B2B)

How We Helped A Business Financing Firm Generate Leads 27% Below Targeting CPL

Facebook ads

Engaged 149,905 owners

Facebook reach

27% CPL Under the target

Ticket Sales Online

424 Generated Leads to date

About The Client

This client helps businesses (that make more than $100k annual) by providing capital funding to help them scale.

The Challenge

This client was looking for a partner to help scale their advertising efforts. Despite having spent ~$250,000 with a previous agency, they had struggled to generate leads at a rate they were happy with. Every time they tried to scale, the cost per lead would increase too much.

Increase Personal Brand

Aberdeen FC had no experience of paid activity on Facebook and wanted to test whether it could play a part in increasing season ticket sales for the 2017/2018 football league season. In previous years they had relied on traditional advertising efforts such as billboards and newspapers.

Gavin Bell

Client Name, CEO Aberdeen FC

Yatter Our Approach

Our Approach

We performed a full audit on the client and customers to determine the main “hooks”. We looked into what type of business we were looking to target and then determined what the main reasons they wanted capital was for.

From there, we then crafted ads that spoke directly to these groups of people and their needs. Targeting B2B on Facebook is trickier than B2C, as you can imagine, so we used our advertising copy to do the majority of the filtering for us. 

Because we were sending people to a quiz that determined eligibility, we could also monitor the reasons they didn’t qualify for funding and then change our campaign accordingly – to exclude those groups of people.

Results

The goal of the campaign was to generate B2B leads at $200.​

Straight away we were able to achieve that result and at the time of writing, we’re sitting at 27% below that figure.​

This has given us the ability to scale the advertising spend – generating more leads!​

B2B Lead Gen
B2B Lead Gen
Getting Started with Yatter

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