Dr Brady Wirick
How We Generated Over 2,734 Qualified Stem Cell Therapy Leads
Qualified lead per $22.95
Over 2.7m ad impressions
246,000 + video views
About The Client
Dr Brady Wirick is a regenerative medicine practitioner offering stem cell therapy, PRP, and functional medicine in Idaho Falls, Idaho.
Dr Brady Wirick came to use after hearing about our success with other regenerative medicine practices. He had worked with Facebook advertising agencies in the past but didn’t get the results. He found the agencies were always overpriced and under delivered. He wanted to get more patients through the doors and wasn’t sure on the best strategy to do that.
Aberdeen FC had no experience of paid activity on Facebook and wanted to test whether it could play a part in increasing season ticket sales for the 2017/2018 football league season. In previous years they had relied on traditional advertising efforts such as billboards and newspapers.
Client Name, CEO Aberdeen FC
We opted to run multiple types of campaigns for Dr Wirick to see which ones generated the best ROI. We tested ebooks, webinars, seminars and direct-to-consultation funnels.
In the end we discovered that seminar funnels were the best at converting prospects into paying customers, so we allocated the majority of our budget to those campaigns. Once we had a system we knew could be repeated, we scaled our spend, increasing the number of leads. This meant we were able to put on seminars and reliably know the number of attendees that would show AND how much revenue we’d generate from each.
We also had Dr Wirick shoot and film lots of educational video content to use as part of our campaigns, to build trust with his prospects before they walked in the door.
We were able to generate over 2,734 qualified leads from our seminar campaigns alone (much more than that if you take into consideration the webinar, ebook and other campaigns we ran).
Our cost per lead was very low meaning we could scale campaigns faster and we were able to help Dr Wirick become well known in his local area by distributing the video content, getting over 246,000 views.
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