How We Helped Food Clubs Generate 1,177 New Users

Facebook ads

Per Sign Up Just £8.08

Facebook reach

1,177 Users For New Startup

Ticket Sales Online

Over 10,434 leads generated

About The Client

Food Clubs is a members-only shop that allows you to buy the best wholesome, ethical, and sustainable foods at wholesale prices up to 40% off the RRP. It’s the same model as big wholesale chains like Costco, but specifically for organic and ethically produced groceries.

The Challenge

As Good Club were launching, they approached us to do some initial proof-of-concept and audience testing. They wanted to discover which messages and audiences resonated most with their service. But of course, the ultimate test would be whether we could have people sign up and use the service.

Increase Personal Brand

Aberdeen FC had no experience of paid activity on Facebook and wanted to test whether it could play a part in increasing season ticket sales for the 2017/2018 football league season. In previous years they had relied on traditional advertising efforts such as billboards and newspapers.

Gavin Bell

Client Name, CEO Aberdeen FC

Yatter Our Approach

Our Approach

Because this was a new brand without any historical data, we started by doing a lot of audience and message testing. We rolled out multiple ads to multiple audiences to find out which ad performed best. Because it’s a brand and service all about sustainability, we focused our targeting around these areas: sustainability, ethical food brands, sustainability influencers, etc. 

Once we figured out which audiences were resonating most with the product, we scaled them, spending more and driving more results.This gave us, not just better results from our ads, but it gave client great data for the rest of their marketing and messaging.

Results

We were able to generate thousands of sign ups for the client and hundreds of people going on to become long-term advocates of the brand.

We generated over 10,000 leads and managed to gather huge amounts of valuable data for the clients future marketing.

Startup lead generation
Startup lead generation
Getting Started with Yatter

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