Over 691 Qualified Diabetes LeadsGenerated For Health Center
100+ Neuropathy Leads
15% increase conversion rate
276% increase in web traffic
About NeuroMetabolic Institute
The NeuroMetabolic Institute is a holistic health centre based in Kentucky, USA. The practice concentrates on supporting conditions such as: Type 2 Diabetes, Hypothyroidism, Peripheral Neuropathy or Diabetic Neuropathy, ADHD-ADD, and all spinal conditions (knee, shoulder, neck, back).
The Challenge
Dr Anthony Sears approached us to help with generating more leads for their Diabetes, Neuropathy and Thyroid services. They had worked with a previous agency in the past and had a funnel that converted well, but the previous agency had “ran out of steam” and were no longer getting the results they needed to scale. In order for them to continue growing they needed to increase the number of qualified leads coming into the business.
Aberdeen FC had no experience of paid activity on Facebook and wanted to test whether it could play a part in increasing season ticket sales for the 2017/2018 football league season. In previous years they had relied on traditional advertising efforts such as billboards and newspapers.
Client Name, CEO Aberdeen FC
Our Approach
Our first strategy was to take what was already working and improve it. We made changes to their landing pages and completely rebuilt their ad strategy, moving away from old-school “spammy” advertising copy towards more refreshed educational and entertaining content.
We rolled out new test funnels too. Initially, we started with a seminar funnel, then created a range of direct-to-consultation funnels, testing whether we could continue generating leads without the overheads of organising and running seminars.
Results
With our landing page improvements, we increased conversion rate from 10% to 25%.
We also managed to significantly decrease cost-per-seminar sign-up to just $19.38 per lead.
When we launched our direct-to-consultation campaigns, we achieved a CPL of $17.19, eliminating all the overheads involved in running seminars.
A PPC agency that focuses on driving real business growth
Start working with your dedicated PPC team today and start seeing results within days.
- Guaranteed results
- No long-term contracts
- Fair pricing
- Guaranteed results
- No long-term contracts
- Fair pricing
