Lead Generation for Integrative Health

Michigan Integrative Health

Cost per lead reduced by 79%

About The Client

Michigan Integrative Health is a regenerative medicine practice dedicated to helping those with chronic and degenerative conditions. They provide drug-less, nonsurgical care in the safest, most effective, most affordable manner.

The Challenge

Michigan Integrative Health came to us as they had been working with a previous agency but struggled to achieve a profitable cost per lead. They wanted to be able to scale their campaigns – to bring in more qualified leads and thus patients.

Aberdeen FC had no experience of paid activity on Facebook and wanted to test whether it could play a part in increasing season ticket sales for the 2017/2018 football league season. In previous years they had relied on traditional advertising efforts such as billboards and newspapers.

Client Name, CEO Aberdeen FC

Our Approach

We performed a full audit on the existing account and found key areas to improve the results. The cost per lead by the previous agency was high and it was clear they hadn’t shown the client much attention – the ad creative hadn’t been updated in months and they were targeting very specific, niche audiences (which didn’t allow for scale).

We brought in new creative, requested the client create new educational videos and rolled out our campaigns to larger, broader audiences. We updated the creative regularly (as we always do) to ensure we’re achieving an optimal CPL.

Results

We were able to very quickly reduce the CPL by 79%. Not just that, but the quality of the leads being generated also increased.

The videos produced were viewed over 50,000 times and our campaigns generated tens of thousands of dollars in recurring revenue.

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