Navigating the Storm: Overcoming Market Challenges to Boost Revenue by 21%.
with Smart Appliances UK
Smart Appliances UK, a trusted small family business specialising in televisions, faced significant challenges during the spring season. Amid shifting SEO landscapes, increased competition, and supply chain issues, they managed not only to survive but to thrive. Through strategic adjustments and keen market insights, they turned adversity into growth.
About Smart Appliances UK
Smart Appliances UK is a family-owned business dedicated to bringing the best in television technology to homes across the country. As a small, local, independent business, they understand the importance of providing quality products and exceptional customer service. Their carefully curated selection of TVs includes everything from cutting-edge 4K Ultra HD models to compact, versatile options suitable for any room and need.
Their business is built on a commitment to providing a seamless and enjoyable shopping experience. Their knowledgeable and friendly team is always ready to assist customers, ensuring they find the perfect TV to meet their needs and budget. Smart Appliances UK also offers hassle-free shipping, secure payment options, and a generous return policy, reflecting their deep-rooted values of trust and customer satisfaction.
“Thank you, Yatter, for navigating the challenges we faced during Spring 2024 with such expertise and determination. The collaborative effort demonstrated by their team not only helped us overcome these obstacles but also drove remarkable growth in both revenue and performance metrics.
Their proactive and strategic approach made a significant impact during a difficult period. From revamping our SEO strategy to restructuring our advertising campaigns, Yatter’s expertise and quick adaptability ensured we stayed ahead of the competition and made the most of our resources. The focus on leveraging data and insights, along with my efforts in monitoring competitor pricing, proved to be a winning combination.
The results speak volumes—achieving a 21.19% increase in revenue, a 14.8% improvement in ROAS, and a 50% jump in average order value is no small accomplishment under such challenging circumstances. It’s clear that the strategies developed during this time will continue to deliver outstanding results moving forward.
Yatter’s forward-thinking approach has given us the tools and agility needed to confidently navigate future market fluctuations. A company’s true value is often revealed in challenging times, and Yatter exceeded all expectations.
Thank you again, Yatter, for your dedication, expertise, and unwavering support.“
Sean Cullen,
Founder of Smart Appliances UK
The Challenge
Spring 2024 presented Smart Appliances UK with a perfect storm of challenges, from SEO setbacks to supply chain disruptions. Google’s updated SEO directives led to a significant drop in organic search results, making it harder for customers to find their products online. Simultaneously, large retail chains began aggressively discounting last year’s TV models, driving up competition and effectively pricing out smaller businesses like Smart Appliances UK. Supply chain disruptions further complicated inventory management, forcing the company into a delicate balancing act.
Our Approach
In response, we conducted a thorough analysis of the company’s website and digital strategy to identify key areas for improvement. We focused on regaining lost organic search positions by implementing an action plan that addressed the new SEO requirements. This included optimising content and site structure to align with Google’s updated algorithms.
On the advertising front, we restructured the Google Ads account, consolidating campaigns that had previously been segmented by price. By pooling the budget into more unified campaigns, we allowed the algorithm to more effectively target customers who were ready to make a purchase, thereby maximising the impact of every advertising pound spent.
Additionally, we took a reactive approach to inventory management. When costs for certain TVs began to spike, or when supply issues arose, we quickly paused or removed those items from stock. This strategy avoided unnecessary costs and ensured Smart Appliances UK met customer demand without overextending resources.
One of the key assets in this period was Smart Appliances UK owner, Sean, whose diligence in monitoring competitor pricing provided the company with a critical edge. He worked tirelessly to adjust prices and stay competitive, enabling Smart Appliances UK to navigate these challenging conditions successfully.
Results
Despite the numerous obstacles, Smart Appliances UK achieved impressive results. Between March and July, the company’s ROAS never dipped below an impressive 1393%. Overall, during this period, revenue increased by 21.19%, ROAS improved by 14.8%, and the average order value surged by more than 50%.
These results demonstrate the effectiveness of a well-executed strategy, even in the face of substantial external pressures.

Next Steps
Armed with the insights gained during this challenging period, Smart Appliances UK is better equipped to navigate future market fluctuations. As they gear up for Black Week and the gifting season, the team is already planning and strategizing for next spring, ensuring they are ready to navigate any challenges that may arise.
By remaining agile and focused on their core values, Smart Appliances UK continues to strengthen its position as a trusted family business, delivering top-quality products and exceptional service to their customers.
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