$3 Million Revenue From $300,000 Spend
$3m revenue from one funnel
Over 17m ad impressions
6,000 qualified leads generated
About Brain & Body Health Center (B&BHC)
The Challenge
Aberdeen FC had no experience of paid activity on Facebook and wanted to test whether it could play a part in increasing season ticket sales for the 2017/2018 football league season. In previous years they had relied on traditional advertising efforts such as billboards and newspapers.
Client Name, CEO Aberdeen FC
Our Approach
Because we’ve worked with multiple regenerative medicine centers, we knew the best strategy to use. Stem Cell Therapy is a high-end service, averaging around $7,500. Based on that, it’s very hard to get cold traffic to sign up and pay for it without truly understanding the benefits AND trusting the center.
So we opted for an in-person seminar funnel. The client hosted in-person seminars in and around Winchester where people could register, turn up and learn about Stem Cell Therapy. After the seminar, if they wanted to proceed, they could book in a consultation.
We executed regular campaigns, directing people to sign up to each seminar. We used a mixture of educational content, testimonials and ad creative that showed previous seminars to drive the results.
Results
We had huge success with this, generating $3m from $300,000 in ad spend. We had over 6,000 people register for the seminars.
And got over 17m ad impressions for the client in their local area – cementing their position as the number 1 expert in the area.
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