How Yatter Helped Scale Online Sales By 30% in Just 3 Months

with The Curious Gem

Discover how Yatter’s tailored Google Ads approach transformed The Curious Gem’s online presence, driving a significant uplift in sales within the first three months.

About The Curious Gem

The Curious Gem was founded in 2007 by Victoria Brown, who identified a need for reliable sources of high-quality jewellery-making supplies for her own jewellery designs. Since then, the company has grown into a thriving team of over 20 people based in Edinburgh, serving customers across the UK and worldwide. Known for its extensive product range, expert advice, and efficient service, The Curious Gem has become a trusted name in the jewellery-making industry

“We are delighted with the results that Yatter has achieved for us. We had no in-house knowledge of Google Ads and needed an industry expert to get us up and running. Our account manager, Kasper, has been a pleasure to work with, keeping us fully up to date with regular weekly and monthly reports and taking the time to learn about our business to further enhance results. It will be exciting to scale up the campaigns even further and continue our upward trajectory of growth.”

Victoria Brown, Founder of The Curious Gem

The Challenge

Although The Curious Gem had experienced significant success on Meta platforms, they had not yet explored the opportunities offered by Google Ads. As a first-time advertiser on Google, they were eager to discover the potential return on investment. With no prior data or benchmarks to guide them, the goal was to develop a profitable and sustainable strategy from the outset.

Our Approach

Given the absence of historical data, we embraced a broad approach to maximise the chances of success. We utilised the power of Performance Max campaigns to tap into Google’s entire inventory, using machine learning to target the most relevant audiences across all of Google’s networks. In tandem, we developed search campaigns focusing on both specific products and general terms relevant to jewellery making. This dual strategy allowed us to explore various avenues and gather valuable insights on what resonated best with their audience.

Results​

In just the first three months of working with Yatter, The Curious Gem saw a remarkable transformation in their business. Our adaptive strategy delivered impressive results, with Google Ads contributing to 30% of the site’s total revenue over the first three months, showcasing the significant impact that a well-executed Google Ads campaign can have.

This growth was driven by a combination of branded keywords and specific product-related terms. Performance Max played a crucial role in capturing a broad audience while ensuring ads reached those most likely to convert. The success of these initial months has firmly established Google Ads as an integral part of The Curious Gem’s advertising strategy, demonstrating that partnering with Yatter can yield phenomenal results in a short time frame.

Next Steps

With a strong foundation established, the next step is to scale the campaigns further. We are gradually increasing budgets to capitalise on the current momentum while continuing to refine and expand the use of Performance Max. Additionally, we are enhancing brand awareness campaigns to further elevate The Curious Gem’s visibility and reach, ensuring ongoing growth and success in the competitive jewellery market.

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Edinburgh Facebook Ads Team