Wellness Center Lead Generation

Able Wellness

Over 1,613 Qualified Leads In 3 Years

About Able Wellness

Able Wellness isn’t just your standard chiropractic clinic. Based in Apple Valley, Minnesota, their care plans take chiropractic care to the next level.

They combine manual therapies with groundbreaking technologies, such as High-Intensity Laser Therapy, to offer progressive care plans that cannot be found elsewhere.

The Challenge

Able Wellness came to us because they knew they offered incredible services, but they weren’t getting enough people through the door. They wanted to help more people. They relied on word of mouth, referrals and other non-scaleable ways of generating leads.

And when leads eventually did come knocking at the door, the client often found they weren’t qualified.

Aberdeen FC had no experience of paid activity on Facebook and wanted to test whether it could play a part in increasing season ticket sales for the 2017/2018 football league season. In previous years they had relied on traditional advertising efforts such as billboards and newspapers.

Client Name, CEO Aberdeen FC

Our Approach

There were two main problems we knew we needed to solve:

Create a consistent stream of leads

Ensure any leads enquiring were pre-qualified

With this in mind, we created a “pain quiz” funnel to help determine if candidates were a good fit for Able’s care. We made sure the quiz was the perfect length to ensure people actually filled it out, while providing the Able team with enough information to identify fit.

From there, we executed Facebook advertising campaigns designed to dominate the local area (by distributing high-quality video content) while generating high-quality leads through the pain quiz funnel.

Results

The results have been incredible and long-lasting. We are still driving qualified leads to Able Wellness 3 years on.

We’ve been able to generate over 1,600 leads – all of whom filled out the pain quiz – leading to 100s of new patients signing up to Able’s care plans. And those are just the outcomes that are trackable through our campaigns.

Able’s videos have been viewed over 600,000 times now, making the wellness center a household name across Apple Valley.