Facebook advertising content & articles.
Let’s get straight to the punchline: if you’re running ads on Facebook, you want results. You want a return on your investment. Why run ads if you’re not getting any leads or sales in return? In order to get more conversions on Facebook, we need to focus on getting just a few things right: Having […]
Facebook Ad Copy: 5 Steps to More Conversions Read More »
Launching your Facebook ads is one thing, but how do you analyse the data and make good optimisations? Where the heck do you start? What Facebook ad metrics should you be paying attention to? What ones can you ignore? It can be a little overwhelming, especially if you’re new to Facebook advertising. Whenever we run
18 Facebook Ad Metrics That Actually Matter (and 3 That Don’t) Read More »
Ever hired a Facebook ad agency, but lived to regret it? Do you feel trapped by your current Facebook Ad Agency? Perhaps you’ve had a terrible experience with people who claim to be experts but fail to deliver the goods? Unfortunately, if you’re able to agree with any of those questions, you’re probably in the
Why Most Facebook Ad Agencies Suck Read More »
Setting up ads on Facebook but finding the whole thing a little confusing? You’ve maybe heard of the ‘Facebook pixel‘ but you’re not really sure what it is, or how to use it… Well, fear no more. In this tutorial, I’m going to walk you through what the Facebook pixel is and how to install
Adding The Facebook Pixel to WordPress Sites: Step-by-step instructions Read More »
Instagram ads are one of your biggest business opportunities right now. I don’t say that lightly either. Instagram has over 1 billion monthly active users and it’s growing. It’s not just a place for half-naked ‘influencers’ to post, it’s a platform all businesses should be taking seriously. Because there’s a ton of attention on it.
How To Create Amazing Instagram Ads | 2021 Tutorial Read More »
Facebook ads can be one of the quickest ways to make money – if you do it right. However, they can also be one of the quickest ways to LOSE money – if you get them wrong. Every time I stand on stage, I ask two questions: “Who here has tried running ads before?” Everyone
How To Run Facebook Ads Profitably (Marketing Funnel Walkthrough) Read More »
When advertisers come to Yatter because their ads aren’t working, often it’s not actually the fault of the ads. It’s because the landing page sucks. If you are running Facebook ads and want them to be profitable, you need a landing page that converts well. If it doesn’t, your advertising will never work. Successful advertising
How To Create An Effective Landing Page That Converts Read More »
I’m very excited about this. A couple of weeks ago in my Facebook group, I posted to ask if anyone would like me to critique their funnel. Not everyone in the group had a ‘funnel’ so I opened it up to: Their marketing funnel Their Facebook page Their content Their Facebook ads I got a
How Local Businesses Can Grow Using Facebook Read More »
Facebook advertising can feel like a bit of a catch-22 for small businesses. You need to make money to run ads, but you also need ads to make money. When you’re a small business, money is tight and therefore it’s vital you have a solid Facebook advertising strategy. Without a strategy, you will struggle to
SIMPLE 3-Step Facebook Advertising Strategy For Small Business (2021) Read More »
Marketing/sales funnels are a hot topic in the business and marketing world just now. But what actually are they? How do you create one? And do you even need a funnel? A marketing funnel, often called a sales funnel, conversion funnel, sales pipeline, or just ‘funnel’, is simply the steps that someone has to take
What Is A Sales Funnel? How To Build One That CONVERTS Read More »
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