Social Media

Twitter Advertising

Twitter Advertising: A Beginner’s Guide to effective campaigns

Since Twitter launched in 2006, the social network has grown to an audience of around 320 million monthly active users. There’s no doubt that Twitter is one of the biggest social media platforms, despite their struggle to attract new users. When one thinks about social media advertising, they tend to think about Facebook ads. However, …

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Snapchat

Snapchat: A Guide on How and Why You Should Use it

Snapchat has changed dramatically over the last few weeks/months. It’s been a very interesting change for me. Led massively by the likes of Gary Vaynerchuk, marketers and an older demographic, in general, are now flocking to Snapchat. Snapchat has always had a young user base. 45% of Snapchat’s users are under 25 and they’re almost …

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Edinburgh Cafes

Social Media in Edinburgh: The top 5 cafes dominating Facebook in Edinburgh

At Blue Cliff Media, we work with a wide range of companies in a wide range of sectors, including the food and drink sector. Cafe’s are lucky in that they naturally have a large source of rich content to share. Every day they’re baking cakes, making coffee and interacting with customers. Any cafe not using this opportunity on …

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