Facebook Advertising & PPC Executive

Business Overview:

Yatter Ltd is an award-winning PPC agency based in Edinburgh, Scotland. We are an official Facebook Marketing Partner, managing over £3m in client advertising spend each year.

We’re on a mission to give the marketing industry a good ol’ shake. Too many of the clients we speak to have been burned by agencies in the past. Poor results, poor communication, left out of the process… the list goes on.

At Yatter, we’re obsessed with not just delivering mind-blowing results, but also mind-blowing customer service.

Role Overview:

We are on the lookout for an enthusiastic and switched-on person to join our team as a Facebook Advertising & PPC Executive. You will be the main contact for clients and need to be able to efficiently handle several client projects at once. We report back to clients on a weekly, monthly and quarterly basis and you will be responsible for planning and hosting these catch ups through email, video and video call. It will be your responsibility to carry out reactive and proactive account optimisations to ensure that client results achieve prescribed business goals. You will play a critical role in the retention and development of our existing clients, whilst supporting with new business pitches and onboarding. The role is best suited to a people-person who is both analytical and creatively-minded. This is a very exciting opportunity to work with a new growing brand with huge plans. You must be based within travel distance to Edinburgh, UK for monthly meetings.

The Role:

  • Acting as the main point of contact for our clients, building a positive relationship as the representative for the company.
  • Facebook ad campaign set up, including (but not limited to): audience creation, conversion tracking and ad creation
  • Ongoing campaign management and optimisation
  • Communicating to and briefing our in-house designers for any client ad creatives
  • Management of client, including initial client onboarding and ongoing communication
  • Recording campaign performance and changes in our internal project management tool
  • Prepare reports and present results internally and to clients.
  • Creating funnels & landing pages using landing page builders such as ClickFunnels or Unbounce

Requirements:

  • Experience setting up and managing PPC campaigns
  • Well rounded knowledge of digital marketing including conversion rate optimisation, CRM systems, landing page builders
  • Confident in setting and managing client expectations
  • The ability to be proactive in client relationships, bringing new ideas to the table and not just answering their questions and requests when asked.
  • Enthusiasm and willingness to learn. Digital marketing changes daily (especially Facebook!) and you need to be passionate about staying ahead of the curve.
  • Hands on experience with Client management, as you will be communicating with clients directly via email/Zoom calls
  • A passion for helping your clients get results – we are not just a “set up and ignore” agency
  • An ability to breakdown complex data sets and identify areas that could significantly boost the ROI of a campaign.
  • Ability to work using your own initiative
  • Excellent verbal and written English communication skills as you will need to create content/copy for Facebook advertising campaigns as well as communicating with clients directly via email/Zoom calls
  • A keen design eye to help with ad creative recommendations
  • Confident in meetings and presenting your findings to clients and the managing director

Benefits:

  • Competitive starting salary
  • 28 days holiday
  • Flexible approach to working (work from where you like!)
  • Flexitime
  • The chance to work directly with the founder
  • The opportunity to have real impact on the growth of both our business and our clients’ businesses
  • Extensive training and full support – we take training very seriously and will provide you with the industry’s very best training, giving you the knowledge and confidence needed to excel

APPLY HERE