Facebook Ads

Facebook Advertising In 2020

Facebook Ads In 2021: Profit With These Three Strategies

Looking to run Facebook ads in 2020? Perhaps you’re looking to expand your presence, but struggling to cut through the noise? Over the past year, there have been enormous changes in the way Facebook advertising operates. But: Some of the changes are subtle and easily missed. Which is why some brands are currently experiencing a …

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Facebook ads not approved

Facebook Ad Not Approved? How To Fix & Prevent It From Happening Again

Ever had a Facebook ad not approved? One of the most common questions I get asked inside my Funnel Academy community is “WHY was my Facebook ad not approved?!” It’s annoying and confusing. You spend time crafting an ad you’re proud of, you hit publish and then… computer says no… Facebook disapproves your ad. If …

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Facebook Ad Copy

Facebook Ad Copy: 5 Steps to More Conversions

Let’s get straight to the punchline: if you’re running ads on Facebook, you want results. You want conversions. Why run ads if you’re not getting any leads or sales in return? In order to get more conversions on Facebook, we need to focus on getting just a few things right: 1️⃣ Having an irresistible offer …

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Facebook ad metrics

16 Facebook Ad Metrics That Actually Matter (and 3 That Don’t)

You run your Facebook ad, go in to check what’s going and BAM! You’re hit with a tidal wave of numbers, stats and data. Where the heck do you start? What Facebook ad metrics should you be paying attention to? What ones can you ignore? It can be a little overwhelming, especially if you’re new …

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Facebook vs LinkedIn ads

Facebook Ads vs LinkedIn Ads For B2B Marketing: Which is Better?

As a B2B marketer, you’ve probably questioned whether Facebook or LinkedIn ads are going to be best for generating leads and making sales. There’s so much information out there as to which is best – so I decided to do my own £450 experiment and report back on the results. But first, a little context… …

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Increase Sales Local Business

How Local Businesses Can Grow Using Facebook

I’m very excited about this. A couple of weeks ago in my Facebook group, I posted to ask if anyone would like me to critique their funnel. Not everyone in the group had a ‘funnel’ so I opened it up to: Their marketing funnel Their Facebook page Their content Their Facebook ads I got a …

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7 marketing Funnel Building tools

7 Tools You Need To Build a Profitable Sales Funnel

Do you want to scale your business but find business growth difficult? Have no fear! You probably just need a better funnel. A sales funnel (also known as marketing funnel, conversion funnel or just ‘funnel’) is the process of taking someone from not knowing who you are, to purchasing from you – Hooray! I’ve made …

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Facebook ads strategy small business

SIMPLE 3-Step Facebook Advertising Strategy For Small Business (2021)

Facebook advertising can feel like a bit of a catch-22 for small businesses. You need to make money to run ads, but you also need ads to make money. When you’re a small business, money is tight and therefore it’s vital you have a solid Facebook advertising strategy. Without a strategy, you will struggle to …

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