Facebook advertising can be insanely powerful when used correctly. However, most entrepreneurs get it wrong and end up wasting a lot of hard-earned cash. The #1 reason most newbie advertisers fail is because they try and sell their product to people that have never heard of them before. There’s no real strategy. Selling to a […]
How To Create A Facebook Advertising Strategy In Just 4 Easy Steps Read More »
Scroll through Facebook and what do you see? Lots and lots of video. It’s everywhere. We’re all consumers of video content. But only a small percentage of people actually create their own. Why is that? It’s hard. It’s time consuming. We don’t want people to look at us funny… But I strongly believe that if
3 Reasons You Need To Start Embracing Facebook Video Read More »
The key to marketing success is getting the right message in front of the right person at the right time. Facebook’s targeting capabilities allow us to do just that, which is what makes it so powerful as an advertising platform. You can target people based on interests, demographics and behaviours. But there’s also another
Facebook Custom Audiences: What Are They And How Do You Use Them? Read More »
If you’re thinking of hiring a consultant or agency to run your Facebook ads, it’s important to understand how much that might cost and what’s involved in the quote they provide you. Unless you get a rubbish one, hiring a Facebook ad consultant isn’t going to be cheap. There are definitely pros and cons to
How Much Does It Cost To Hire A Facebook Ads Consultant/Agency? Read More »
If you’re a business that offers services to people in your local area, you’re in luck. One of the hardest parts of generating leads on Facebook is knowing how to target the right people. But with local businesses running local lead generation marketing, you don’t need to over complicate your targeting: simply target people in
Local Lead Generation: How to run profitable Facebook ads as a local business Read More »
A question I hear all the time is ‘Would Facebook ads work for ‘x’ type of business?’. My answer is typically ‘yes, but let’s take a look at a few things first…’. Facebook ads can work for any type of business: whether you’re a one-man-band or a household name. However, we need to see Facebook
Are Facebook ads effective for small businesses? Read More »
Facebook advertising can be a complex beast. If you’re new to Facebook ads, the whole concept can look and feel really daunting. But, it’s hugely important to have at least a basic understanding of Facebook ads – even if you’re looking to outsource yours. Why? Facebook ads are one of your biggest business opportunities right now.
Facebook Ads Guide: A List of the Best Resources Read More »
Interested in running a Facebook advertising campaign but not sure where to start? In this article, I’m going to cover the three main things you need to do before you start advertising on Facebook. 1. Install your Facebook pixel First and foremost, we need to get the Facebook pixel installed on your site. The Facebook
Facebook Advertising Set-Up: 3 Things You Need To Do Read More »
Following on from my article on how much Facebook ads cost, I wanted to talk about the different factors that affect the cost of your ads. The pricing of Facebook ads is based on an auction system where ads compete for impressions based on bid and performance. But we typically look at cost per action
7 Things that Affect Facebook Advertising Costs Read More »
A question I often hear is: “how much do Facebook ads cost?” It’s a great question and one that everyone who is considering Facebook ads should ask. In this article, I’m going to talk about how much it costs to advertise on Facebook, Facebook ads pricing and the cost of outsourcing your Facebook ads. Let’s dive right
Facebook Advertising Cost: How Much Do Facebook Ads Cost? Read More »
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