If you’re looking for an agency to run your Facebook ads, chances are you want to know how they will approach your campaigns? At Yatter, we manage over £3m in client advertising spend each year – so it’s fair to say we know a thing or two about how to get the best results on […]
Our Approach to Facebook Ads: How We Generated $3m From $300,000 In Ad Spend Read More »
Facebook- the Goliath of social media. With over 2.9 billion active users logging in monthly, Facebook continues to dominate the social media atmosphere. In terms of marketing, Social Media Examiner found that 89% of marketers use Facebook to reach their audience. You’ll know it’s a huge opportunity, but in case you get it wrong, you
Are Facebook Ads Worth it? The Pros and Cons of Facebook Advertising Read More »
Launching your Facebook ads is one thing, but how do you analyse the data and make good optimisations? Where the heck do you start? What Facebook ad metrics should you be paying attention to? What ones can you ignore? It can be a little overwhelming, especially if you’re new to Facebook advertising. Whenever we run
18 Facebook Ad Metrics That Actually Matter (and 3 That Don’t) Read More »
Ever hired a Facebook ad agency, but lived to regret it? Do you feel trapped by your current Facebook Ad Agency? Perhaps you’ve had a terrible experience with people who claim to be experts but fail to deliver the goods? Unfortunately, if you’re able to agree with any of those questions, you’re probably in the
Why Most Facebook Ad Agencies Suck Read More »
As a B2B marketer, you’ve probably questioned whether Facebook or LinkedIn ads are going to be best for generating leads and making sales. There’s so much information out there as to which is best – so I decided to do my own £450 experiment and report back on the results. But first, a little context…
Facebook Ads vs LinkedIn Ads For B2B Marketing: Which is Better? Read More »
Facebook ads can be one of the quickest ways to make money – if you do it right. However, they can also be one of the quickest ways to LOSE money – if you get them wrong. Every time I stand on stage, I ask two questions: “Who here has tried running ads before?” Everyone
How To Run Facebook Ads Profitably (Marketing Funnel Walkthrough) Read More »
I’m very excited about this. A couple of weeks ago in my Facebook group, I posted to ask if anyone would like me to critique their funnel. Not everyone in the group had a ‘funnel’ so I opened it up to: Their marketing funnel Their Facebook page Their content Their Facebook ads I got a
How Local Businesses Can Grow Using Facebook Read More »
Do you want to scale your business but find business growth difficult? Have no fear! You probably just need a better funnel. A sales funnel (also known as marketing funnel, conversion funnel or just ‘funnel’) is the process of taking someone from not knowing who you are, to purchasing from you – Hooray! I’ve made
6 Tools You Need To Build a Profitable Sales Funnel Read More »
Facebook advertising can feel like a bit of a catch-22 for small businesses. You need to make money to run ads, but you also need ads to make money. When you’re a small business, money is tight and therefore it’s vital you have a solid Facebook advertising strategy. Without a strategy, you will struggle to
SIMPLE 3-Step Facebook Advertising Strategy For Small Business (2021) Read More »
You spend hours planning, filming and editing your video. You think it’s perfect. It’s going to go viral. You look at insights to determine the best time to post. You post it, and… Tumbleweed. Sound familiar? If you’ve posted content on Facebook before, I bet you’ve experienced that. I certainly have. Getting views and engagement
How To Get More Video Views On Facebook Read More »
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