Facebook

Facebook ad metrics

16 Facebook Ad Metrics That Actually Matter (and 3 That Don’t)

You run your Facebook ad, go in to check what’s going and BAM! You’re hit with a tidal wave of numbers, stats and data. Where the heck do you start? What Facebook ad metrics should you be paying attention to? What ones can you ignore? It can be a little overwhelming, especially if you’re new …

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Facebook vs LinkedIn ads

Facebook Ads vs LinkedIn Ads For B2B Marketing: Which is Better?

As a B2B marketer, you’ve probably questioned whether Facebook or LinkedIn ads are going to be best for generating leads and making sales. There’s so much information out there as to which is best – so I decided to do my own £450 experiment and report back on the results. But first, a little context… …

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Increase Sales Local Business

How Local Businesses Can Grow Using Facebook

I’m very excited about this. A couple of weeks ago in my Facebook group, I posted to ask if anyone would like me to critique their funnel. Not everyone in the group had a ‘funnel’ so I opened it up to: Their marketing funnel Their Facebook page Their content Their Facebook ads I got a …

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7 marketing Funnel Building tools

7 Tools You Need To Build a Profitable Sales Funnel

Do you want to scale your business but find business growth difficult? Have no fear! You probably just need a better funnel. A sales funnel (also known as marketing funnel, conversion funnel or just ‘funnel’) is the process of taking someone from not knowing who you are, to purchasing from you – Hooray! I’ve made …

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Facebook ads strategy small business

SIMPLE 3-Step Facebook Advertising Strategy For Small Business (2021)

Facebook advertising can feel like a bit of a catch-22 for small businesses. You need to make money to run ads, but you also need ads to make money. When you’re a small business, money is tight and therefore it’s vital you have a solid Facebook advertising strategy. Without a strategy, you will struggle to …

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Captions Facebook Videos

Why Adding Captions To Your Videos Is VITAL! (Tutorial)

Did you know, the average watch time for a video on Facebook is only 6 seconds…? Meaning, you could be spending hours filming, editing and sharing your videos only for nobody to really watch them. Sayyyy whaaat! Nobody wants that. How To Get More Video Views On Facebook You don’t want to spend hours creating …

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Why you need a sales funnel

What Is A Sales Funnel? How To Build One That CONVERTS

Marketing/sales funnels are a hot topic in the business and marketing world just now. But what actually are they? How do you create one? And do you even need a funnel? A marketing funnel, often called a sales funnel, conversion funnel, sales pipeline, or just ‘funnel’, is simply the steps that someone has to take …

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