social media

How Much Should I Spend On Facebook Ads?

How Much Should You Spend On Your Facebook Ads?

Almost everyone that comes to me for Facebook advertising support has run some sort of campaign themselves. More often than not, they’ve not seen the results they’d hoped for. They’ve boosted a few posts, or thrown a few hundred pounds towards ads… but crickets. No results and certainly no profit. Sound familiar? It raises the …

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Twitter Advertising

Twitter Advertising: A Beginner’s Guide to effective campaigns

Since Twitter launched in 2006, the social network has grown to an audience of around 320 million monthly active users. There’s no doubt that Twitter is one of the biggest social media platforms, despite their struggle to attract new users. When one thinks about social media advertising, they tend to think about Facebook ads. However, …

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Snapchat

Snapchat: A Guide on How and Why You Should Use it

Snapchat has changed dramatically over the last few weeks/months. It’s been a very interesting change for me. Led massively by the likes of Gary Vaynerchuk, marketers and an older demographic, in general, are now flocking to Snapchat. Snapchat has always had a young user base. 45% of Snapchat’s users are under 25 and they’re almost …

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Edinburgh Cafes

Social Media in Edinburgh: The top 5 cafes dominating Facebook in Edinburgh

At Blue Cliff Media, we work with a wide range of companies in a wide range of sectors, including the food and drink sector. Cafe’s are lucky in that they naturally have a large source of rich content to share. Every day they’re baking cakes, making coffee and interacting with customers. Any cafe not using this opportunity on …

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Facebook Groups

Everything You Need to Know About Facebook Groups

Facebook groups are underrated. Many people don’t understand the purpose of them, the benefits of them or even how to get involved with them. This definitive guide to Facebook groups is aimed to help you understand a little more about Facebook groups and how you can really drum up some business from them. Firstly, a few questions: …

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7 Things You Must Check

7 things you MUST check before creating content on social media

Social media, when used properly, can be an amazing way to engage with your audience, build relationships and add value to your customers lives. However, a lot of businesses still don’t seem to grasp this concept. There are still far too many businesses that think it’s okay to just broadcast promotional messages about themselves. If …

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