If you’re a business owner or marketing professional based in Scotland, you know how competitive the digital landscape can be.
That’s why it’s so important to partner with a digital marketing agency that has the skills, experience, and proven track record to help you stand out online. However, choosing a digital marketing agency can be daunting. With an influx of information and false promises, it’s hard to tell who is great, and who is just saying they’re great.
That’s why we’ve created this blog!
I’m going to introduce you to some of the best digital marketing agencies in Scotland, so you can take the stress out of finding an agency and building your strategy.
What Makes a Good Digital Marketing Agency?
Before choosing a digital marketing agency, you need to know the fundamentals that make an agency successful.
We’ve got a whole collection of guides on choosing the best agencies including How to Choose the Right PPC Agency and The Best Meta Advertising Agencies. Not in Scotland? We also have a list of the UK’s Best Digital Marketing Agencies.
What do they offer?
A digital marketing agency won’t offer every single service; if they do, it’s a bit concerning.
You want an agency that offers services in an area you’d like to improve on instead of offering you every single thing.
A good agency will consult and advise you on what services and channels are best for you after doing extensive research into your business and your industry.
Working with an agency that has relevant experience is super important.
If an agency has worked with a business in your industry before, they will have industry-specific data that they can use to hypothesise how well your campaign will perform. They’ll already know how to speak to your audience.
Take a look at who they have worked with and see if their clients match your aesthetic and brand. This will help you decide whether or not they’re right for you.
By having experience in your industry or with clients like yourself, they should have a pretty clear idea of how to get results.
Proof & Results
Case studies/portfolios are a great way to see if an agency is right for you. They will include the goals of the client, the agency’s process and the results they achieved.
Look for examples of campaigns that have been used for clients similar to you and see how they performed.
Data & Reporting
Data is arguably the most important part of digital marketing. Marketing costs money and as soon as you start spending money, you gather data. That data will help you improve your campaign by pinpointing what might not be working and what is.
The best digital marketing agencies know how to read and analyse data in order to adjust campaigns that drive the best results. They also know how to turn that data into something that you can easily read and understand (bad agencies will often use the data to confuse clients – so they don’t notice their poor results!).
It’s crucial that you own the data. When working with an agency, make sure that you own the ad account they’re running ads from. This stops them from holding your data hostage if you ever decide to end the partnership.
With all this in mind, let’s jump in our list of the best digital marketing agencies in Scotland.
Yatter is a results-first digital marketing agency, specialising in PPC, generating leads and gaining you sales online. Our approach as a digital marketing agency is led by creative insights and we make data-led decisions to ensure maximum results for our clients. We’re only interested in tangible business results.
All our services include copywriting, design and creative support, a dedicated account manager and campaign management and optimisation; essentially, everything required to get results online.
We are trusted by businesses across the UK (and the world) including Slaters Menswear, The NHS, Chelsea FC, and Fraser Hart.
If that sounds good to you, you can book a free consultation here.
Pink Pine Media
Based in Glasgow, Pink Pine Media are a digital marketing agency that creates strategies, websites & campaigns tailored towards your business needs.
They work within a range of sectors – from online luxury retail to software companies, creating eCommerce projects and running several successful PPC ad campaigns. They have worked with brands like Kitch Hub and Strategic Thinking.
Daysix is a digital agency who help create eye-catching videos and media for businesses. They value a people-first culture, whether that’s their team, clients or collaborators.
They’ve worked with an abundance of Scottish brands like Visit Scotland, Edinburgh Zoo and Port of Leith Distillery.
Clean Digital run highly targeted paid marketing campaigns across Google, Facebook and more. Based in Edinburgh, they’ve worked with Macdonald Hotels and Dobbies.
Since 2012, Clean Digital have provided bespoke PPC management and consultancy. They pride themselves on upskilling and supporting in-house teams on PPC.
Blacktide Marketing is an award-winning creative agency in Glasgow. They offer services in web design, SEO and social media.
Their clients include Dental Clinic Glasgow and Strathearn Clinics.
Denvir Marketing is a digital marketing agency based in Stirling. As well as creating award-winning visual and verbal brand identities, they deliver a whole brand creation journey.
They have worked with various brands including some Scottish staples like Mackies of Scotland, Edinburgh Gin, East Lothian Council.
Digital Six are eCommerce specialists, based in Edinburgh. They take a holistic view of your business and campaigns and help refine your strategy.
Digital Six was established in 1999, making it one of the UK’s longest-running eCommerce specialists. They have worked with Edinburgh Gin and Soap Co.
Click 2 Convert
Click 2 Convert pride themselves on their synergistic approach. They offer consultancy to help drive online business growth, create marketing strategies and web design and development.
Based in Glasgow, they have worked with Village Gym, Crerar Hotels and Redhurst Hotel Weddings.
Elastic Creative has a team of SEO and social media specialists to help put your brand online. They also do workshops on branding.
They are based in Edinburgh and have previously worked with Scottish Whisky Experience and National Museums of Scotland.
Whitewall is a digital marketing agency based in Glasgow. Their services include marketing strategy, SEO, brand awareness and social media
Clients of Whitewall include Glasgow Fort, Inverness Centre and Edinburgh St James Quarter.
The Lane Agency are a digital marketing agency based in Edinburgh. They offer SEO and paid social media strategy, as well as website design.
The Lane Agency has worked with Fairfax and Favor and Nairns. They also have their own podcast.
That’s a wrap
Scotland has a great selection of digital marketing agencies, but finding the right one for you can be difficult.
The main thing to remember is always to ask questions. Do your research, shop around and keep this blog to hand.
At Yatter, our number one priority is you. Through our bespoke digital marketing strategy, we get the results you want.
All services include copywriting, design and creative support, a dedicated account manager and campaign management and optimisation- essentially, everything required to get results online. Click here to book a complimentary consultation.