Marketing offers a wide variety of career paths. From content creation to strategy planning, there are so many routes you can take.
You can apply all of your skills like creativity, analytical and communication skills.
But with so much choice, which marketing job is the best?
We’re here to help!
We’ve listed some of the best marketing jobs for you to pursue, related to your skills and your goals.
Why Digital Marketing?
Digital marketing is a really broad term for all the marketing jobs that leave online, but let’s break it down.
Digital marketing is marketing through different digital online channels i.e search engines, apps like Facebook and Instagram, and email.
The global advertising and marketing market was estimated at $350 billion in 2020 and is projected to reach $786.2 billion by 2026.
Digital marketing is an ever-growing and changing industry. Technology and trends are always switching up, so there’s always an opportunity to learn, master and teach.
It can give you so many career opportunities and give you the chase to learn and use your transferable skills.
Marketing is essential to every business, so your expertise is always needed! There are always opportunities to tap into your creativity, whether that’s creating ad copy or designing campaigns.
Need help applying? We created a how-to guide to stand out when applying for a marketing job.
Careers in SEO
Search engine optimisation (SEO) is the process of the quality and quantity of website traffic to a website or a web page from search engines Organically optimising web content. SEM is paying for advertising space on search engines.
As an SEO specialist, you would continuously analyse and change their websites (landing pages etc) so your client can rank higher on search engines such as Google or Bing. Other factors like keywords are essential to getting the top-ranking spot. 71% of marketers say using strategic keywords was their number one strategy for SEO.
Careers in PPC
Pay per click (PPC) is a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked.
Paid ads are one of the most popular ways to advertise online. Paid ad channels with the highest reported ROI rate are Facebook Ads and Google Ads and the number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years.
PPC agencies are often on the lookout for new PPC managers to join their teams!
Copywriter
Copywriting is critical in marketing. These are the people who write the words to sell the product/service etc.
Copywriting is like a call-to-action but on a bigger scale. Copywriters are trying to get a response from people so they will go on to search and learn more about the brand, but they have the challenge of doing it in a small number of words.
Copywriters are always in demand, so it’s a great opportunity to get your teeth sunk into digital marketing.
Content Creator
Content creation does what it says on the tin; creating content. This could be creating videos, blogs, graphics etc.
The content creator is becoming a more popular role year after year. 70% of marketers are actively investing in content marketing and for good reason. Companies that blog reportedly get 55% more web traffic than those that don’t.
This is an amazing opportunity to show off your creative side and use your skills to get great traffic and views.
Event Marketing
Event marketing is the marketing of a brand, service, or product through memorable experiences or promotional events. These events could be a few guests around a table or an exhibit with hundreds of people. These could even be online!
It would be your responsibility to host these events, create workshops and get talking to people. This role would be great for the more confident and charismatic people.
We’ve only delved into a handful of roles you can enter, but this should give you a good idea of what’s on offer. If you’re in Edinburgh, we’ve devised a list of agencies that are hiring digital marketers.
What’s Next?
At Yatter Ltd, we’re always on the lookout for talented, creative, hardworking people to join our team. We’re on a mission to give the marketing industry a good ol’ shake and deliver not just mind-blowing results, but also mind-blowing customer service.
We are always on the lookout for an enthusiastic, detail-obsessed and switched-on person to join our team as a Client Account Manager. You will be the main contact for clients and need to be able to handle several client projects at once efficiently. We report to clients weekly, monthly and quarterly, and you will be responsible for planning and hosting these catch-ups through email, video and video calls.
Our roles are best suited to a people-person who is both analytical and creatively-minded, so if that sounds like you, get in touch! This is a very exciting opportunity to work with a new growing brand with huge plans.
All the best!
