So you’re looking for a PPC agency in Scotland… where do you begin?
Sometimes, it can be a little daunting to find an agency that’s right for you. There’s a mountain of information out there about which agencies are best and what to look our for.
Luckily for you, we’ve collected information about Scotland’s best PPC agencies and put it in this blog.
What Makes a Good PPC Agency?
The Right PPC Channel For You
There are a lot of agencies out there with a lot of ‘experience’, but sometimes that experience isn’t relevant to you. There’s a broad spectrum of agencies, from agencies who’ve only taken a week’s course on PPC, to those who only do PPC as a side offer, to those who are actually experts.
You need an agency that has relevant experience. Do some research and see whether they’ve worked with businesses in your industry before. If they have, they will have industry-specific data that they can use to hypothesise how well your campaign will perform and they’ll already know how to speak to your audience.
Do some research and find some examples of campaigns that have been used for clients like yourself and see how they performed – don’t be afraid to ask for these. By having expertise in your industry, they should have a pretty clear idea of how your business will get results.
Case studies are a great way to see if an agency is right for you. They will include the goals of the client, the agencies’ process and the results they achieved. Take notes on whether they have proven results and their documented process.
You’ll have an insight into their strategy and see if it suits you and your business, and of course, you can see how well they’ve done at reaching their targets.
Data and Analytics
Data is arguably the most important part of PPC advertising. Ads cost money and as soon as you start spending money on any channel, you gather data. That data will help you to improve your campaign by pinpointing what might not be working as well as what is.
The best PPC agencies know how to read and analyse data in order to adjust campaigns that drive the best results. They also know how to turn that data into something that you can easily read and understand (bad agencies will often use the data to confuse clients – so they don’t notice their poor results!).
It’s important that you own the data. When working with an agency, make sure that you own the ad account they’re running ads from. This stops them from holding your data hostage if you ever decide to end the partnership.
A good PPC agency will give you all the information, access and analysis you need. Set your goals and be clear with your PPC agency on what you expect from them.
A good agency should report frequently with you and keep it transparent. Your PPC agency should be happy to share results with you – it’s your campaign and business after all!
It’s important when hiring a PPC agency that you know whether or not the money you’re investing is resulting in a positive return on investment. Your agency should be able to clearly communicate this to you.
They should also keep you in the loop about what they’re doing, what’s working and what’s not.
Set your goals and be clear with your PPC agency on what you expect from them. Make sure they are communicating frequently and being transparent with you.
Some key questions to ask a PPC agency are:
- How do you communicate data and results?
- How often will you report back to me?
- Will I have full access to my campaign results?
- How do you communicate campaign results?
- If an agency holds information and reports from you, that’s a big red flag! You want clear, useful reports to help improve, not someone who’s keeping you in the dark.
To help you, even more, we’ve created a whole list of things to look out for when hiring a PPC agency!
Yatter is a results-first PPC agency, specialising in generating leads and sales online. Our approach as a PPC agency is led by creatives insights and data-led decisions to ensure maximum results for our clients. We’re only interested in tangible business results.
We’re a preferred Meta Marketing Partner and manage over £5m in client advertising spend each year. Something you don’t get to do without generating big returns!
All PPC services include copywriting, design and creative support, a dedicated account manager and campaign management and optimisation. Essentially, everything required to get results online.
We are a leading PPC Agency trusted by businesses across the UK (and the world) including Slaters Menswear, The NHS, Chelsea FC, and Fraser Hart.
If that sounds good to you, you can book a free consultation here.
Clean Digital- Edinburgh
Clean Digital run highly targeted paid marketing campaigns across Google, Facebook and more. They’ve worked with Macdonald Hotels and Dobbies.
Since 2012, Clean Digital have provided bespoke PPC management and consultancy. They pride themselves on upskilling and supporting in-house teams on PPC.
Elastic Creative – Edinburgh
Elastic Creative has a team of SEO and social media specialists to help put your brand online. They also do workshops on branding.
They have previously worked with Scottish Whisky Experience and National Museums of Scotland.
Click Boost- Glasgow
Click Boost is a paid media agency focusing on increasing leads and sales. They provide services in Google, Facebook and Bing ads.
Although based in Glasgow, they work with clients across 11 countries. Some of these clients include NHS Scotland and Aston Martin.
Digital Six – Edinburgh
Digital Six are eCommerce specialists. They take a holistic view of your business and campaigns and help refine your strategy.
Digital Six was established in 1999, making it one of the UK’s longest-running eCommerce specialists. They have worked with Edinburgh Gin and Soap Co.
Breaking Media – Edinburgh
Breaking Media specialises in paid social media, including Facebook and Instagram.
They focus on testing the latest methods and trends on different platforms for eCommerce clients.
Loud Mouth Media- Glasgow
Loud Mouth Media are a PPC and social media advertising agency with offices in Glasgow, as well as Belfast, Dublin and London. They create search campaigns and help optimise your website to perform well in search engines.
They have worked with BBC and Volvo, and are Google Premier and Facebook Partners.
Attacat Ltd – Edinburgh
Founded in 2003, Attacat Ltd helps improve your digital marketing skills and brings technology that puts you in the driving seat.
They state that they want to ‘demystify’ marketing and want to stop ‘bamboozling’ people. They are a Google Partner and have worked with Nordic Outdoors and Robertson Homes.
Shake Digital – Edinburgh
Shake Digital are an online lead generation agency specialising in PPC and SEO.
They offer online reputation management and focus heavily on data-driven analytics. They are a Google Partner.
Lane Agency – Edinburgh
The Lane Agency offer SEO and paid social media strategy, as well as website design.
The Lane Agency have worked with Fairfax and Favor and Nairns. They also have their own podcast.
If you’re looking for a PPC agency in Scotland, keep this article to hand when doing research.
Don’t be afraid to ask questions! Remember, you are paying an agency to get you the best results for your business.
At Yatter, our number one priority is you. We are completely transparent with your data and won’t hold it hostage from you. Through our bespoke PPC strategy, we promise to get you the results you want! And if we don’t think we can get you results, we’ll let you know!
All PPC services include copywriting, design and creative support, a dedicated account manager and campaign management and optimisation- essentially, everything required to get results online. Click here to book a complimentary consultation.