Back in October 2021 the parent company of Facebook changed its name from Facebook, Inc., to Meta Platforms.
With 2.93 billion people using at least one of Meta’s apps daily (Facebook, Whatsapp, Instagram), Meta continues to dominate the social media atmosphere. Facebook continues to rank #1 social media platform in the world, with Whatsapp and Instagram at #2 and #3.
With that potential reach, it’s important you’re taking full advantage. The quickest way to do that is to find an agency that can help you create effective campaigns and get great leads.
But with the vast variety of agencies out there, it can be overwhelming trying to find the best agency for you.
We’ve created a list of the best Meta Agencies in the UK for 2022, so you don’t have to get lost in the void. Let’s go!
What Makes a Great Meta Agency?
Firstly, let’s talk about what makes a great Meta Agency and what to look out for.
What makes a great agency is the same regardless of channel, but here are some things we find work best across Meta’s platforms.
In the past, we’ve created other lists that tell you exactly what to look for in an agency including:
- The Best Google Advertising Agencies UK (2022)
- How to Choose the Right PPC Agency: 15 Things to Look For
- Best Advertising Agencies in the UK (Top 20+ Agencies 2022)
- Best TikTok Advertising Agencies in the UK (Top 10+ Agencies 2022)
Experience & Proof of Results
Firstly, you want to make sure they have the experience to back up their claims.
Do some research into the agency, see who they’ve worked with in the past and their relevance to your industry. Do they have proven results on Facebook and Instagram? What does their process look like on Meta’s platforms?
Take a look at their case studies and examples. This way you can see the results they’ve achieved and get an insight into their strategy!
Expertise
You want to ensure the agency has a deep understanding of all things Meta.
They need to be an expert on Meta’s platforms (i.e Facebook and Instagram) and know the best practices to get the results you want.
Who have they worked with? See if their clients match your aesthetic and brand. This will help you decide whether or not they’re right for you.
We wrote an article on questions you should ask an ad agency before working with them. Check that out for more things to look for!
Clear communication
It’s important when hiring any agency that you know whether or not the money you’re investing is resulting in a positive return on investment. Your agency should be able to clearly communicate this to you.
They should also keep you in the loop about what they’re doing, what’s working and what’s not.
Set your goals and be clear with your Meta agency on what you expect from them. Make sure they are communicating frequently and being transparent with you.
Like with any other agency, it’s vital you know whether or not the money you’re investing is resulting in a positive return on investment. Your agency should be able to clearly communicate this to you.
Your Meta advertising agency should feel like an extension of your team. They should communicate regularly about what they’re doing, what’s working and what isn’t.
Data Tracking and Reporting
Data is arguably the most important part of advertising.
The best agencies know how to read, analyse and adjust campaigns to drive the best result. They also know how to turn that data into something that you can easily read and understand.
Be aware of agencies that will use data to confuse you. It’s important that you own the data. When working with an agency, make sure that you own the ad account they’re running ads from. This stops them from holding your data hostage if you ever decide to end the partnership.
With all this is mind, let’s jump into our list!
Best Meta Agencies in the UK (2022)
Despite Facebook officially changing its name to Meta, most agencies and businesses still refer to “Meta” as “Facebook”, so when looking for agencies online, not all of them will refer to themselves as “Meta agencies”.
When an agency refers to themselves as a “Facebook advertising agency”, or offers “Facebook advertising services”, it’s generally accepted that they provide Instagram advertising as part of that – as to run ads on Instagram is as simple as ticking a box in the Facebook ads manager.
Whether the name “Meta” will replace “Facebook” in everyday language, only time will tell…
1. Yatter
Yatter is a results-first Meta advertising agency, specialising in generating leads and sales online. Our approach as a Meta marketing agency is led by creatives insights and data-led decisions to ensure maximum results for our clients. We’re only interested in tangible business results.
All services include copywriting, design and creative support, a dedicated account manager and campaign management and optimisation. Essentially, everything required to get results online.
We are trusted by businesses across the UK (and the world) including Slaters Menswear, The NHS, Chelsea FC, and Fraser Hart.
If that sounds good to you, you can book a free consultation here.
2. Blue Thirst 
Blue Thirst are a Facebook lead generation agency where you only pay for the leads they generate for you. Using Facebook campaigns, they create an affiliate Facebook page for your business and generate leads to power your database.
Their clients include Pineapplefish Luxury Island Rentals and Field, and Gate Flowers.
3. The Good Marketer
Based in London, The Good Marketer are a Facebook advertising agency for small businesses. They are Meta Business Partners.
The Good Marketer have worked with Kavee and Supereight.
4. The Small Biz Expert
The Small Biz Expert are experts at helping small businesses (not just a clever title). They manage Facebook Ad creatives and manage your campaigns.
They’ve worked with clients from a wide range of industries including hair & beauty, travel and insurance.
5. PPC Geeks
PPC Geeks are well experienced with 15+ year behind them. They offer a free Facebook audit and express how they take a data first approach to their campaigns.
Their Facebook Ad clients include Book2Door, HiFix and Hy5 as their clients.
6. Social Shepherd
Social Shepherd are a social media advertising agency that creates Facebook and Instagram ads. They have a creative team of videographers, photographers and graphic designers to help with your campaigns.
They have recently won awards at the Biddable Media Awards and have worked with Swoon and Fish Said Fred.
7. Disruptive
Disruptive are a Meta Business Partner who focus on Facebook and Instagram ads. They monitor their clients’ campaigns on a weekly basis and constantly optimize their ads.
They have worked with Adobe and Guitar Centre.
8. Clicky Media
Clicky Media are a Facebook Marketing Partner. They have in-house experts who have years of experience in devising creative, data-driven campaigns.
They’re based in Chester and have worked with Raleigh and Heathrow.
9. OST
OST solely focuses on social media marketing for B2B brands. They offer Facebook Ad audit, campaign builds and optimisation.
Their clients include Solidworks and Acquia.
10. One PPC
One PPC are based in London and pride themselves on the fact that all their Facebook Ad Managers are Facebook Blueprint certified.
Their clients include The Vet, Swagger Home Furnishings and Chatterbox Walls.
11. Lead Guru
Lead Guru specialise exclusively in Facebook & Instagram ads management. They have a proven framework for their strategies, however the do require you have a budget of at least £2,500 per month.
They have worked with Skinny Bakery, Ahmad Tea and Community Foster Care.
12. Disturb Digital
Based in Loughborough, Disturb Digital specialise in Facebook and Instagram ads. They focus on increases brand awareness, driving sales and growing Facebook following.
Their clients include Luxury Promise and Matchroomsports.
13. Lead Pronto
Lead Pronto are a team of six based in Birkenhead. They help a variety of different industries with Facebook ad strategies including insurance, healthcare and cosmetic surgery.
Lead Pronto have worked with Optical Express, Vitality Life and Allianz.
14. LYFE Marketing
LYFE Marketing are highly skilled at Facebook Ads for both large and small businesses. As well as Meta services, they also provide graphic design and email marketing.
They are Facebook Marketing Partners and have worked with Egyptian Magic and Black heights.
15. Gripped
Gripped are a well-established B2B agency based in London. As part of their Meta advertising services, they focus on full-funnel strategies on Facebook Ads.
They have achieved great results with Undo, Take Note and Nextstor.
That’s a Wrap
Finding the best Meta agency for you can be daunting, but once you know what to look for, it’s simple! They need to have experience, communicate clearly and use your data wisely.
At Yatter, we have a lot of experience with a lot of different clients in different industries and our team of experts who help manage your ads across the Meta apps (Facebook and Instagram) and always get great results.
Simply put, we know what works when it comes to Meta, and our extensive list of Case Studies can attest to that. Click here to book a complimentary consultation.
