{"id":11242,"date":"2016-08-15T00:00:00","date_gmt":"2016-08-15T00:00:00","guid":{"rendered":"https:\/\/mrgavinbell.com\/facebook-advertising-need-to-do\/"},"modified":"2023-06-24T05:04:44","modified_gmt":"2023-06-24T05:04:44","slug":"facebook-advertising-need-to-do","status":"publish","type":"post","link":"https:\/\/weareyatter.com\/facebook-advertising-need-to-do\/","title":{"rendered":"Facebook Advertising Set-Up: 3 Things You Need To Do"},"content":{"rendered":"<p>Interested in running a Facebook advertising campaign but not sure where to start?<\/p>\n<p>In this article, I\u2019m going to cover the three main things you need to do before you start advertising on Facebook.<\/p>\n<h2>1. Install your Facebook pixel<\/h2>\n<p>First and foremost, we need to get the <a href=\"https:\/\/mrgavinbell.com\/facebook-pixel\/\">Facebook pixel<\/a> installed on your site. The Facebook pixel is a piece of code (don\u2019t panic!) that you place on your website which allows you to track what people do on your site. It also allows you to create <a href=\"https:\/\/mrgavinbell.com\/create-facebook-retargeting-ad\/\">retargeting ads<\/a>, <a href=\"https:\/\/www.google.co.uk\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;uact=8&amp;ved=0ahUKEwjZv8r408POAhXHJsAKHRCiDEwQFggfMAA&amp;url=https%3A%2F%2Fen-gb.facebook.com%2Fbusiness%2Fhelp%2F164749007013531&amp;usg=AFQjCNEZVPiOpuCmnWrBLnh-8fNFnSRilw&amp;bvm=bv.129422649,d.d24\">lookalike audiences<\/a> and <a href=\"https:\/\/www.facebook.com\/business\/a\/online-sales\/dynamic-product-ads\">dynamic product ads <\/a>as well as various other things.<\/p>\n<p>In essence, if you\u2019re sending people to a landing page or website, you need to have a pixel installed.<\/p>\n<p>I created this video to show you how you can install the pixel on your website.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/IqhlDsddKLM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>Once you\u2019ve installed the pixel, you can use a Google Chrome extension called <a href=\"https:\/\/developers.facebook.com\/docs\/ads-for-websites\/pixel-troubleshooting\">PixelHelper<\/a> to see if it\u2019s working or not!<\/p>\n<h2>2. Create your custom audiences<\/h2>\n<p>Once you\u2019ve set up your Facebook pixel, we can start to create audiences. A <a href=\"https:\/\/mrgavinbell.com\/facebook-custom-audiences\/\">Facebook Custom Audience<\/a> is a type of audience made up of existing customers, website traffic, app activity or Engagement on Facebook. I\u2019m going to focus on Customer file and website traffic here.<\/p>\n<p>To create a custom audience, head to\u00a0the ads manager and click on\u00a0<strong>audiences.\u00a0<\/strong>When there, click on <strong>create audience<\/strong>.<\/p>\n<p>On the drop down, select\u00a0<strong>Custom Audience.\u00a0<\/strong>That will bring this box up:<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-7939\" src=\"https:\/\/weareyatter.com\/wp-content\/uploads\/2019\/06\/Screen-Shot-2018-04-06-at-17.44.09.png\" alt=\"Creating a Facebook Custom Audience screen\" width=\"483\" height=\"581\" \/><\/p>\n<h3>Customer file custom audience<\/h3>\n<p>Uploading your customer file can be so powerful. A customer file custom audience allows you to import your customers emails and phone numbers (anonymously), and then\u00a0target those people with Facebook ads.<\/p>\n<p>A good example of this in use might be an e-commerce store who has 1,000\u2019s of emails from people who have bought from the store in the past. We could upload their emails and remind them about a certain offer, with the hope that they come back to the site.<\/p>\n<p>Facebook will take the emails you uploaded and will try to match those to Facebook accounts with the same email. You can typically expect about 30-70% to match. Keep in mind that your Custom Audiences must have at least 20 people in them.<\/p>\n<p>To get started, click on\u00a0<strong>customer file<\/strong>, bringing up this box.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-7979\" src=\"https:\/\/weareyatter.com\/wp-content\/uploads\/2019\/06\/Screen-Shot-2018-04-13-at-14.21.26.png\" alt=\"Creating a Facebook customer file custom audience\" width=\"461\" height=\"470\" \/><\/p>\n<p>From there, copy and paste your email addresses or phone numbers into the box or import a CSV\/TXT file. Name your audience and voila! Facebook might take some time to create your audience, but it&#8217;ll do this in the background.<\/p>\n<h3>Website traffic custom audience<\/h3>\n<p>This is where the pixel (as discussed above) comes into it\u2019s own. We can create an audience from the people that visit our website. I like to see this as a bit of an \u201cinvisible list\u201d. The people that visit out site obviously have some interest in what we do, or they wouldn\u2019t have visited. And with the pixel, we&#8217;re then able to<a href=\"https:\/\/mrgavinbell.com\/create-facebook-retargeting-ad\/\"> retarget them.<\/a><\/p>\n<p>To create our website traffic audience, simply click on the <strong>website traffic<\/strong> button, as seen in the custom audiences image above. This box will appear:<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-7980\" src=\"https:\/\/weareyatter.com\/wp-content\/uploads\/2019\/06\/Screen-Shot-2018-04-13-at-14.23.59.png\" alt=\"Creating a website traffic custom audience\" width=\"540\" height=\"312\" \/><\/p>\n<p>From there you can change the &#8216;anyone who visits your website&#8217; option to &#8216;people who visit specific web pages&#8217;. You can also choose how many days you want it to build the audience. 30 days is the default option. Name your audience and that\u2019s you!<\/p>\n<p>Then, when you create your advert, you can target people who visited your website.<\/p>\n<p>You should now have an audience for your current customers\/mailing list and your website traffic. Now it\u2019s time to make those audiences bigger&#8230;<\/p>\n\n<h2>2. Create Lookalike audiences<\/h2>\n<p>Lookalike audiences are a way to reach new people who are likely to be interested in your business, because they\u2019re similar to the people in your custom audiences. A lookalike audience is a group of people formed from your custom audience.<\/p>\n<p>For example, we can take our website traffic custom audience and ask Facebook to go and find more people like those who have visited our site.<\/p>\n<p>To create a lookalike audience, simply go to audiences in the adverts manager, click on <strong>create audience<\/strong> and then choose l<strong>ookalike audience<\/strong>.<\/p>\n<p>This box will pop up:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7982\" src=\"https:\/\/weareyatter.com\/wp-content\/uploads\/2019\/06\/Screen-Shot-2018-04-13-at-14.27.45.png\" alt=\"Creating a Facebook lookalike audience\" width=\"584\" height=\"364\" \/><\/p>\n<p>Choose your source, which in this case, will be your customer file or your website traffic. Then choose the country you want to target.<\/p>\n<p>Do this for both your website traffic and your customer file. That should leave you with 4 audiences:<\/p>\n<p><strong>&#8211; Customer file<\/strong><br \/>\n<strong> &#8211; Website traffic<\/strong><br \/>\n<strong> &#8211; Customer file lookalike<\/strong><br \/>\n<strong> &#8211; Website traffic lookalike<\/strong><\/p>\n<h2>3. Create custom conversions<\/h2>\n<p>This step isn\u2019t going to be relevant for some people, because if you\u2019re reading this, I\u2019ll presume you\u2019re just starting your Facebook ads journey. Creating custom conversions allows you to track how much you\u2019re paying to acquire a new lead\/customer\/whatever you deem as a conversion.<\/p>\n<p>For example, if we\u2019re sending people to a landing page, asking them to sign up to a lead magnet, we want to track how much it\u2019s costing us per lead magnet sign up.<\/p>\n<p>To do this, go to the main menu in your business manager and click on custom conversions. Then click on &#8216;create custom conversion&#8217;.<\/p>\n<p>This box will pop up. As I said above, insert your URL into the box. When someone lands on that URL, that will be classed as a conversion. You\u2019ll want to put in your thank-you page here, or order confirmation URL.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7983\" src=\"https:\/\/weareyatter.com\/wp-content\/uploads\/2019\/06\/Screen-Shot-2018-04-13-at-14.30.16.png\" alt=\"Creating custom conversion on Facebook\" width=\"397\" height=\"552\" \/><\/p>\n<p>For example, if someone signs up to your ebook, they should be redirected to a thank you page. Facebook then knows whenever someone lands on that thank you page, there\u2019s been a conversion.<\/p>\n<p>To use the custom conversion you created, you will need to choose the Website conversions objective when creating your campaign. It\u2019ll then ask you what conversion you want to use. You simply select the one you created.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7984\" src=\"https:\/\/weareyatter.com\/wp-content\/uploads\/2019\/06\/30__Ads_Manager_-_Creation.jpg\" alt=\"Selecting the custom conversion when creating a Facebook ad\" width=\"669\" height=\"322\" \/><\/p>\n<p>Those are the three main things you need to do when starting Facebook ads. As I mentioned, custom conversions are maybe slightly more advanced and depending on what your campaign is and what the goals are, you might not need to create one. However, if you\u2019re actively trying to sell something or get sign ups\/leads, you\u2019ll want to use it.<\/p>\n<p>Gavin<\/p>\n<p><a href=\"\/start\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-18617\" src=\"https:\/\/weareyatter.com\/wp-content\/uploads\/2023\/06\/facebook-ads-audit-blue-1024x341.png\" alt=\"Ads Agency Audit\" width=\"1024\" height=\"341\" srcset=\"https:\/\/weareyatter.com\/wp-content\/uploads\/2023\/06\/facebook-ads-audit-blue-1024x341.png 1024w, https:\/\/weareyatter.com\/wp-content\/uploads\/2023\/06\/facebook-ads-audit-blue-300x100.png 300w, https:\/\/weareyatter.com\/wp-content\/uploads\/2023\/06\/facebook-ads-audit-blue-768x256.png 768w, https:\/\/weareyatter.com\/wp-content\/uploads\/2023\/06\/facebook-ads-audit-blue.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interested in running a Facebook advertising campaign but not sure where to start? In this article, I\u2019m going to cover the three main things you need to do before you start advertising on Facebook. 1. Install your Facebook pixel First and foremost, we need to get the Facebook pixel installed on your site. The Facebook [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[39,9],"tags":[119,120,121,62,88,122,123],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Advertising Set-Up: 3 Things You Need To Do - Yatter<\/title>\n<meta name=\"description\" content=\"When you&#039;re setting up your Facebook ads, there are a few things you need to do such as installing the Facebook pixel, creating custom audiences and creating custom conversions. 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