Aberdeen Football Club

How we helped Aberdeen Football Club have Record-Breaking Season TicketSales with 200x ROAS.

Facebook ads

Over 250,000 generated from £1,000 budget

Facebook reach

67% increase in leads

Ticket Sales Online

27% decrease in cost per lead

About Aberdeen FC

Formed in 1903, Aberdeen Football Club is a Scottish Professional Football Club based in Aberdeen. Aberdeen compete in the Scottish Premiership and are one of most successful football clubs in Scotland. They have won four league titles and seven Scottish Cups. They are also the only Scottish team to have won two European trophies, the European Cup Winners Cup and the European Super Cup.

The challenge

Aberdeen FC had no experience of paid activity on Facebook and wanted to test whether it could play a part in increasing season ticket sales for the 2017/2018 football league season. In previous years they had relied on traditional advertising efforts such as billboards and newspapers.

Increase Personal Brand

Aberdeen FC had no experience of paid activity on Facebook and wanted to test whether it could play a part in increasing season ticket sales for the 2017/2018 football league season. In previous years they had relied on traditional advertising efforts such as billboards and newspapers.

Client Name, CEO Aberdeen FC

Yatter Our Approach

Our Approach

Before we started the campaign, we implemented all the relevant tracking codes on the afc.co.uk website to track the customer’s journey from seeing an advert through to purchasing a season ticket. This allowed us to see which purchases were made as a direct result of our campaign.

We then split the campaign into two key parts:

Number 1

Promoting the annual season ticket video out to segments of people in Aberdeenshire

Number 2

Retargeting audiences who had already shown an interest in the club (including those who viewed the season ticket video)

The combination of both parts allowed us to both reach a wide audience, but also drive interested people to purchase.

Results

The club sold at least 808 tickets as a direct result of the campaign, totalling £200,000 in revenue. which 200,000 people watched it.

Cost per purchase: £1.24 (based on 808 sales).

With the annual season ticket video, we reached over 255,000 people, of which 200,000 people watched it.

Aberdeen FC Facebook Results
Aberdeen FC Facebook Results
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